As global focus on the Israel Palestine conflict grows, so too does focus on corporations, such as Singaporean confectionary giant Delfi. The company is known for a wide array of chocolate brands, but allegations of possible links to Israel are based on circumstantial evidence that’s been unable to stick.
Allegations Under Scrutiny
From its establishment in 1984, Delfi Limited (now, simply Delfi) has undergone a major transformation. First focused on cocoa ingredient production, the company pivoted in 2016 to rebrand around chocolate based confectionery.
With a presence in many countries worldwide and history dating back many generations, it is quite surprising to find so little concrete evidence of any direct involvement or relationship with Israel during the present conflict.
A Sweet Alternative in the Global Confectionery Landscape
Delfi is a growing and evolving brand in the supply of confectionery products, making it a formidable alternative for well known brands such as Cadbury or Toblerone. The company has expanded the portfolio, which includes acquisitions such as the Van Houten chocolate brand and owning renowned regional brands like Goya, Knick Knacks and SilverQueen among others.
Source:
Although Delfi has broadened the range of its products over recent decades, there has never been any proof that the company is associated with the Israel Palestine conflict. Under the sea of the confectionery industry, Delfi grows strategically in terms of brand acquisitions and becomes a player to be noted.
The changing tide of consumer interest in corporate values in the context of global sociopolitical complexities is reinforced by ongoing scrutiny of corporate positions on complex geopolitical issues. However, the need for transparency and accountability in regard to such discussions echoes conversations more broadly throughout the intersection of business and global affairs.